The Xbox 360 Elite.
The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. The Xbox 360 competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles. The Xbox 360 was officially unveiled on MTV on May 12, 2005, with detailed launch and game information divulged later that month at the Electronic Entertainment Expo (E3). Production of the console was ceased on April 20, 2016.
The Xbox 360 features an online service, Xbox Live, which was expanded from its previous iteration on the original Xbox and received regular updates during the console's lifetime. Available in free and subscription-based varieties, Xbox Live allows users to: play games online; download games (through Xbox Live Arcade) and game demos; purchase and stream music, television programs, and films through the Xbox Music and Xbox Video portals; and access third-party content services through media streaming applications. In addition to online multimedia features, the Xbox 360 allows users to stream media from local PCs. Several peripherals have been released, including wireless controllers, expanded hard drive storage, and the Kinect motion sensing camera. The release of these additional services and peripherals helped the Xbox brand grow from gaming-only to encompassing all multimedia, turning it into a hub for living-room computing entertainment.
Launched worldwide across 2005–2006, the Xbox 360 was initially in short supply in many regions, including North America and Europe. The earliest versions of the console suffered from a high failure rate, indicated by the so-called "Red Ring of Death", necessitating an extension of the device's warranty period. Microsoft released two redesigned models of the console: the Xbox 360 Sin 2010, and the Xbox 360 E in 2013. As of June 2014, 84 million Xbox 360 consoles have been sold worldwide, making it the sixth-highest-selling video game console in history. Although not the best-selling console of its generation, the Xbox 360 was deemed by TechRadar to be the most influential through its emphasis on digital media distribution and multiplayer gaming on Xbox Live.
The Xbox 360's successor, the Xbox One, was released on November 22, 2013. Microsoft had stated they planned to support the Xbox 360 until at least 2016, which turned out to be true as on 20 April 2016 Microsoft announced that they would end production of new hardware for the Xbox 360, although the company would continue to provide hardware and software support for the platform as selected Xbox 360 games are playable on Xbox One. The Xbox 360 continued to be supported by major publishers with new games well into the Xbox One's lifecycle. New titles were still being released in 2018. The Xbox 360 continues to have an active player base years after the system's discontinuation. Speaking to Engadget at E3 2019 after the announcement of Project Scarlett, the next-generation of Xbox consoles after the Xbox One, Phil Spencer stated that there were still "millions and millions of players" active on the Xbox 360. After the launch of the Xbox Series X and S by the end of 2020, the Xbox 360 still had a 17.7% market share of all consoles in use in Mexico; comparatively, newer systems like the Xbox One and PlayStation 4 stood at 36.9% and 18.0% market share, respectively.